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Target — What we Value Most
Agency: Mother
Creative Directors: Tom Jackson, Ethan Scmidt, Felipe Ferreira
Target wanted to redefine "value" while capturing the experience of visiting one of their stores — you come in for one thing but leave with so much more — more community, more connection, more of what you value most. This all led into into a new tagline: What we value most, shouldn't cost more.
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